News
NEWS
2016.3.23
Article Title
ADK and ADK Taiwan has won four Gold Lotuses at ADFEST 2016
#Awards
ADK (ASATSU-DK, President & Group CEO; Shinichi Ueno, Head Office; Minato-ku, Tokyo) is proud to announce that it won the Gold in Direct Lotus and Media Lotus Award as well as Bronze in Interactive Lotus and Media Lotus at the ADFEST 2016 held in Pattaya, Thailand from March 16th to 19th, 2016
Also its subsidiary ADK Taiwan has won Branded Content（equivalent to Gold Lotus） for Best Use of Fiction Film and Best Integrated Campaign in the Branded Content & Entertainment Lotus, as well as Bronze in Media Lotus.
The details of the awards given are as follows;
【ADK】
＜GOLD）＞
Direct Lotus（Direct Ambient; Large Scale）
Advertiser：TOYOTA MOTER CORPORATION
Title：TOYOTA BARISTA
* Work by NOIMAN(ADK＋1→10)
Media Lotus（Best Use of Experiential/Guerilla Marketing）
Advertiser：TOYOTA MOTOR CORPORATION
Title：TOYOTA BARISTA
＜BRONZE＞
Interactive Lotus（Best Use of Outdoor Digital Technology）
Advertiser：TOYOTA MOTOR CORPORATION
Title：TOYOTA BARISTA
Media Lotus（Best Use of Ambient: Small Scale）
Advertiser：WWF JAPAN
Title：Donail
＜Finalist＞
Media Lotus（Best Use of Ambient: Large Scale）
Advertiser：TOYOTA MOTOR CORPORATION
Title：TOYOTA BARISTA
Branded Content & Entertainment Lotus（Best Use of Experiential）
Advertiser：TOYOTA MOTOR CORPORATION
Title：TOYOTA BARISTA
Media Lotus（Best Use of Ambient: Large Scale）
Advertiser：Perfetti Van Melle Japan Services K.K.／Mondelēz Japan
Title：mentos® Fresh! SkyDive
Film Lotus（Corporate Image）
Advertiser：Waseda Academy
Title：Brand Movie “Strange Creatures “
——————————————————————–
【ADK Taiwan】
＜Branded Content（equivalent to Gold Lotus）＞
Branded Content & Entertainment Lotus（Best Use of Fiction Film）
Advertiser：Uni-President/Uni-Noodle
Title：House of Little Moment
Branded Content & Entertainment Lotus（Best Integrated Campaign）
Advertiser：Uni-President/Uni-Noodle
Title：House of Little Moment
＜BRONZE＞
Media Lotus（Best Use of Branded Entertainment）
Advertiser：Uni-President/Uni-Noodle
Title：House of Little Moment
＜Finalist＞
Film Lotus（Internet Film）
Advertiser：Uni-President/Uni-Noodle
Title：House of Little Moment Series
－Mont Blanc
－Meet-Cute With A Minced Pork Noodle
－Hawaii Fried Noodle With Sunshine
－An Extraordinary Home-Made Noodle
Integrated Lotus
Advertiser：Uni-President/Uni-Noodle
Title：House of Little Moment
Print Craft Lotus（Art Direction）
Advertiser：MARCOBELLI ANTI-FALLING TILE
Title：BOMBARD
