Our late founder, Masao Inagaki, founded ASATSU (Asahi Tsushin-sha) in 1956 with only 4 employees. This small advertising agency with a challenger spirit grew rapidly to become the third largest agency in Japan. And in 1999, the merger with Daiichi Kikaku formed ASATSU-DK (ADK).
Starting January 2019, ADK will transform into a holding company structure with ADK Holdings Inc. (ADKHD) as a pure holding company. ADK will become a collective group of business entities in which each operating company will strengthen professional areas and increase productivity, optimising the output we can offer.
ASATSU INC. (1956-1998)
Established headquarters in Mejiro, Toshima-ku, Tokyo, led by current Chairman Emeritus, Masao Inagaki. Began operations as advertising agency in Kayabacho, Chuo-ku, Tokyo, primarily to handle magazine advertising
Head office moved to Shimbashi, Minato-ku, Tokyo
Resource and professional tie-up with BBDO International, Inc. (currently BBDO Worldwide, Inc.) of USA
Listed on second section of Tokyo Stock Exchange
Elevated to first section of Tokyo Stock Exchange
Establishment of strategic business alliance with Xinhua News Agency of China
Establishment of joint-capital venture in Beijing, China, with umbrella company of People’s Daily
Head office moved to Ginza, Chuo-ku, Tokyo
Resource and professional tie-up with WPP Group plc, one of the world’s top three advertising organizations
Dai-ichi Kikaku Co.,Ltd. (1951-1998)
Establishment of Dai-ichi Kikaku Senden Co., Ltd., at Ginza 7-chome, Chuo-ku, Tokyo, led by Naoya Sakai and Saburo Hotta. Began operations as advertising agency, primarily to handle radio advertising
Growth necessitates moving head office to Ginza 8-chome, Chuo-ku, Tokyo
Moved head office to Ginza 7-chome, Chuo-ku, Tokyo, and changed name to Dai-ichi Kikaku Co., Ltd.
Merged with Futaba Kigyou Co., Ltd. (Chuo-ku, Tokyo) and Keishin-sha Co., Ltd. (Edogawa-ku, Tokyo)
Created “DIK Network Partners”, a business tie-up with local agencies
Business tie-up with Doyle Dane Bernbach, Inc. (currently DDB Needham Worldwide, Inc.)
Moved head office to Ginza 7-chome, Chuo-ku, Tokyo, and administrative office to current location in Uchisaiwaicho, Chuo-ku, Tokyo
Merged with Dai-ichi Ad Board Co., Ltd.
ASATSU-DK INC. (1999-2018)
ASATSU Inc. and Dai-Ichi Kikaku Co., Ltd., merged, marking the beginning of ASATSU-DK
Establishment of ASATSU-DK VIETNAM INC.
Appointment of Koichiro Naganuma as President & Group COO
Establishment of Shanghai Advertising and Decorating Co.,Ltd.
ADK Acquires Equity Stake in Animation Studio Eiken
Head office moved to “ADK Shochiku Square” Tsukiji,Chuo-ku,Tokyo
2003 Establishment of ADK Arts Inc.
Establishment of Drill Inc., a joint venture with Dentsu
Establishes The University of Tokyo Asatsu-DK China Education Fund
The 50th anniversary foundation
Establishment of BOYS Inc.
Establishment of CGM Marketing, Inc. a joint venture with Dentsu and Digital Garage
Establishment of ASP Co., Ltd. a joint venture with Septeni
Establishment of Okayama/Takamatsu office by consolidation of Okayama and Takamatsu office
Establishment of ADK-FORTUNE PVT. LTD.
Establishment of Asatsu (Shanghai) Exposition & Advertising Co., Ltd.
Establishment of Moscow Liaison Office
Appointment of Yoji Shimizu as Representative Director, President & COO
Establishment of ADK Digital Communications Inc.
Appointment of Shinichi Ueno as Representative Director, President & Group CEO
ADK has relocated its head office to “Toranomon Hills” in Toranomon, Minato-ku
Completion of TOB by Bain Capital Private Equity
Termination of the Capital and Business Alliance with the WPP Group
Delisting from the first section of Tokyo Stock Exchange
ADK Group (2019-)
Transformed into a holding company structure with ADK Holdings Inc. (ADKHD) as a pure holding company
Establishes Data Chemistry Inc. with JR East Marketing & Communications, Inc. and Tokyu Agency Inc. as an affiliated company of ADK Marketing Solutions Inc.
Establishes FACT Inc. as an affiliated company of ADK Creative One Inc.
Establishes Studio KAI Inc. as an affiliated company of ADK Emotions Inc.
Establishes navy Inc. as an affiliated company of ADK Creative One Inc.
Establishes ADK Digital Operations Inc. with Northern Lights Inc. as an affiliated company of ADK Marketing Solutions Inc.
Establishes Croco Advertising Co., Ltd. as a joint venture with MicroAd China, Inc. as an affiliated company of ADK Marketing Solutions Inc.
ADK Emotions Inc. makes d-rights Inc. a wholly owned subsidiary and Sunrights Inc. changes its name to ADK Emotions NY Inc.
ADK Holding Inc. acquires shares of Vietnamese independent digital agency, VietBuzzAd in Ho Chi Minh City
Changes the name of Asatsu-DK Singapore Pte. Ltd. to ADK Connect Singapore Pte. Ltd. in Singapore and establishes PT. ADK Connect Emotions Indonesia in Indonesia
Changes the name of IMMG Beijing Co., Ltd to ADK Emotions Beijing Co.,Ltd.