Education Program
- Nurturing Independent Thinking and Effective Communication Skills -

At ADK, we support the development of the next generation by welcoming middle and high school students for corporate visits. Through introductions to our business activities and dialogues with our employees, the program is designed to help students reflect on their relationship with society and the significance of work. By deepening their understanding of the advertising industry and our corporate operations, we hope this experience serves as a meaningful stepping stone in their career development.

Furthermore, by offering programs that allow students to experience ADK’s core strengths—"ideation" and "communication"—we aim to inspire them to recognize their own potential to drive social change and solve challenges through their unique ideas and creativity.

Photo Caption: A scene from our corporate visit program in August 2026. We welcomed students from a high school in Fukuoka for a workshop titled "Let's Try Naming!" The students took on the challenge of brainstorming ideas to bring out the features and appeal of products.

ADK participates in the "Hills Workshop for Kids," an annual summer event organized by Mori Building. In 2026, we offered a program titled "Learn from a Professional Creator! Yukie Ogaki’s Character Workshop: Create Your Very Own Character!" where children could experience the fun of character creation.

Yukie Ogaki works at the forefront of advertising and character design. She has designed characters for numerous companies and brands, including ANA's "Marine Jumbo," Keiyo Bank's "Keiyo Inko," JA Group's "Emi-chan" and the "Emi-chan × Hello Kitty" collaboration, Yo-Ho Brewing's "Uchoten Aliens" and "Nemureru Shishishi," Medicare Life's "Medi-kun & Care-chan," and Menicon's "Melsuke." Her diverse background also includes authoring bestselling books and teaching design at the university.

The theme was “To take what you love as a starting point, give shape to your thoughts, and communicate them.” While valuing each child's individuality, Ogaki lectured on the secrets of character creation—bringing thoughts to life by asking guiding questions like, "Who do you want to make smile?" and "What kind of feelings do you want to convey?"
Using motifs they had chosen beforehand—such as animals, fish, or imaginary creatures—the children set to work creating their very own characters. During the creative process, they took on the challenge of putting their ideas into words and shaping their originality. To do this, they used Ogaki's original "Concept Sheet" to map out their character's personality, special skills, friends, and habitat. Afterward, using tools like crayons and Posca paint markers, they brought their unique, one-of-a-kind characters to life.
Prompted by questions like "Why do you like that?" and "What exactly do you like about it?", the children engaged in the activity while thinking deeply about what makes their characters so appealing. It was very inspiring to watch them expand their imaginations—sharing ideas like, "My motif is a rainbow!", "It's 'Yuru-Neko-chan'—a mix of a cat and a laid-back vibe!", and "They have tons of friends living in space!"—and work hard to give shape to their ideas.

We hope that this workshop will be an opportunity for children to develop their creativity, expressiveness, and the ability to give shape to their thoughts and communicate them to others. ADK will continue to foster the creativity of children who will lead the next generation and carry out activities that deliver new value and smiles to society.