Education Program
- Nurturing Independent Thinking and Effective Communication Skills -
In recent years, the field of education is emphasizing the importance of independent thinking and effective communication. ADK implements ongoing educational initiatives targeting junior and senior high school students, aiming to encourage understanding of the advertising business and provide opportunities for young people to exercise creativity and communication skills. ADK also organizes workshops to nurture creativity, maximizing knowledge of the childrenʼs market accumulated through producing TV anime and other content-related business.
Corporate Visit Program for Middle and High School Students
At ADK, we support the development of the next generation by welcoming middle and high school students for corporate visits. Through introductions to our business activities and dialogues with our employees, the program is designed to help students reflect on their relationship with society and the significance of work. By deepening their understanding of the advertising industry and our corporate operations, we hope this experience serves as a meaningful stepping stone in their career development.
Furthermore, by offering programs that allow students to experience ADK’s core strengths—"ideation" and "communication"—we aim to inspire them to recognize their own potential to drive social change and solve challenges through their unique ideas and creativity.
Photo Caption: A scene from our corporate visit program in December 2025. As part of an inquiry-based learning course, we welcomed students from a high school in Tokyo for a program where they experienced the professional world of "Content Communication, Advertising, and PR."
Kids Workshops
ADK participates in the "Hills Workshop for Kids", an annual summer event organized by Mori Building. In 2025, we offered a program titled "Explore the World of Advertising: Discover New Appeal of Everyday Items" where children could experience the fun of creating advertisements.
The theme was “To discover the appeal of everyday items and share it with others."
We offered a program that inspired children to discover new possibilities in familiar everyday items.
Illustrations of eggs, rice balls, bread, and milk were prepared beforehand, and the children were allowed to decorate them freely using stickers, yarn, origami, and other materials. It was very inspiring to watch the children brainstorm and experiment with their teammates, as they explored ways to make the items look more appealing.
We hope that this workshop will be an opportunity for children to develop their creativity and communication skills. ADK will continue to foster the creativity of children who will lead the next generation and carry out activities that deliver new value and smiles to society.