Education and Enlightenment Program
- Nurturing Independent Thinking and Effective Communication Skills -
In recent years, the field of education is emphasizing the importance of independent thinking and effective communication. ADK implements ongoing educational initiatives targeting junior and senior high school students, aiming to encourage understanding of the advertising business and provide opportunities for young people to exercise creativity and communication skills. ADK also organizes workshops to nurture creativity, maximizing knowledge of the childrenʼs market accumulated through producing TV anime and other content-related business.
Company Visit Programs for Junior and Senior High School Students
In addition to helping students understand the allure of the advertising industry, we conduct a company visit program with the aim of enabling participants to recognize their potential in contributing to societal change and problem-solving through their own ideas and creativity. (The program content is regularly updated and subject to changes as needed.)
Kids Workshops
The Company participates in the "Hills Workshop for Kids" held by Mori Building during the summer vacation. We hold workshops for children to think and learn together on social issues, such as "environment”, “health” and "gender ".
In 2024, with collaboration from Intralink, we offered a program in which children learned about global climate change, used that knowledge to think about climate change issues in Japan, and presented their ideas in groups. Opinions included "Rising temperatures will make it harder for crops to grow," "Extreme weather in summer will increase heatstroke cases," and "Heavy rain will cause rivers to overflow, making it harder to live." The children were able to consider these global issues earnestly and from a personal standpoint. We hope that this workshop gave the children an opportunity to think about our future, and how they might contribute to it.