Enhance overseas ad media service with “ADK+maxus” Planning Center
#Projects/Services #Corporate #IR
ASATSU-DK Inc. (Tokyo:9747; President: Yoji Shimizu; Head Office: Chuo-ku, Tokyo; Hereinafter “ADK”) is pleased to announce that it will strengthen, cooperating with WPP plc (Head Office: UK, capital and strategic alliance since 1998), services customized for Japanese clients which are accelerating a speed to expand their business in fast growing Asian markets.
A comprehensive collaboration in the area of planning and buying advertising media in Asia including China will be the first step to be started from January 2013, joining hands with GroupM, a global media agency group under WPP.
GroupM is a leading media agency group that holds the largest share in the advertising media market both in Asia and globally. It has captured over 30% of the global advertising media business and its price advantages in advertising slots overpower its competitors. Maxus, one of the companies included in GroupM, has shown a rapid growth (for two years in a row named as the fastest growing global network by RECMA*) by offering innovative services to clients. ADK has cultivated a “success method for challenger brands” in China, and by adding this method, ADK+maxus will enable to provide “highly efficient result-oriented marketing/media strategies” both for the already-active Japanese clients in Asian markets and later-comers who need to maximize ROI.
ADK+maxus will locate designated teams in all major countries and will establish “ADK+maxus Asia Strategic Planning Center” in Singapore as a hub office of these teams and from here we can provide tailor-made services to clients, wherever they are in Tokyo, Singapore and other major Asian countries.
*RECMA is the global independent research industry organization that measures the media industry
Overview of “ADK+maxus Asia Strategic Planning Center”
|Name||ADK-Maxus Asia Strategic Planning Center|
|Commencing date||January 2013|
|Location||50 Scotts Road #03-01 Singapore 228242|
|Representative manager||Yoshihiro Ikeda|
|Contact person||Shunichi Ogawa (+65-8339-3081)