Our Purpose / Vision / Value

Our VISION

Growing brands and fans.

We create and deepen relationships with fans,
co-creating new universes and value to sustain future growth.

Our VALUE

【ADK PASSION】

Change Makers

We continually transform ourselves and our business,
embracing change with a challenging spirit and passion for adventure,
to always stay ahead of our times.

【Personal Growth】
Grow in the moment.
As Change Makers, we are continually looking to create new opportunities,
eager to learn the latest knowledge and expertise,
engaging in diverse experiences to expand our skills.

【Starting Point】
Pursue passion to touch hearts.
As Change Makers, we dig deep into what people “like” to sow the seeds of enthusiasm.
Starting with ourselves, we light the fire in people’s hearts,
nurturing the love and passion of fans.

【One Team】
Cross borders, embrace diversity.
As Change Makers, we’re not limited by roles and departments, but work as One Team.
By respecting one another and celebrating our unique differences and opinions,
our diversity fuels organic growth, sparking the creation of new value.

【Commitment】
Achieving results that exceed expectations.
As Change Makers, we commit to growing successful businesses.
We dream big, exceeding expectations by taking individual ownership of challenges,
striving together until we achieve our goals.

【Social Contribution】
A passion for the common good.
As Change Makers, we apply our passion to making the world a better place.
We question common sense to get to the heart of problems,
applying fresh perspectives to tackle various social issues.

【Professional Ethics】
Foster the ethics and pride of a professional.
As Change Makers, we value our professional integrity and embrace our ethics to meet the needs of the times.
We are sincere and considerate, working in good faith and with an enduring commitment to fairness.