The most commonly used codes in the world.
This is an art project to make one and only clock with creative numbers collecting from around the world.
Using “numbers” is the only rule to limit you,
otherwise you are completely free to bring your own unique ideas and individuality.
In the project collaborating with eyeka, it received 279 entries from 44 countries.
The best and brightest works contributed to create the clock.
We expect this project will go viral while planning to arrange events like workshops.
Keep your eye on this content – it is further developing.
Join us to make time together.
June 28, 2017
ADK (Registered name; ASATSU-DK INC., President & Group CEO; Shinichi Ueno, Head Office; Minato-ku, Tokyo) is pleased to announce that work created by ADK been awarded Silver in the film category at the Cannes Lions International Festival of Creativity 2017.
The festival was held in Cannes, France from June 17 to June 24, 2017.
The Cannes Lions Festival is one of the most prestigious international creative award events and attracts 41,170 submissions from all over the world.
Please see below for details of the awarded work.
Film category for Cannes Lions
Advertiser：Tsuruya Co., Ltd.
Title：Sticking Together, No Matter What
Kawara roof tiles, traditionally made from clay, are highly durable in such brutal conditions like typhoons, earthquakes and fires. The number of houses with kawara on a rooftop, however, is on a decline after a millennium of its history. This video clip reassures the properties of disaster-preventing kawara. This work has also been selected as a finalist in ADFET’s Film Craft Lotus and New York Festivals’ Film Craft Division.
Contact: Yuri Hirao
Office of Corporate Communications