_What happens around us?
3 / 29 . 2006
Asatsu -DK Inc., hereafter referred to as “ADK”(Head
office: Chuo-ku, Tokyo; Representative Director, President and CEO:
Koichiro Naganuma), today announced plans to open a development office
on April 1, 2006, to prepare for the establishment of a next-generation
total online agency that will specialize in interactive media services.
The new online agency will be a wholly owned subsidiary of ADK and will
be established in the third quarter of the fiscal year ending December
The new agency will offer one-stop services that meet a variety of client needs in the Internet advertising arena, including:
|•||development of cross-media campaigns utilizing the Internet (including those for mobile phones)|
|•||design and production of web sites|
|•||purchase of Internet media|
|•||development of blogs, social networking services and other consumer-generated media.|
The new agency reflects ADK’s “under one roof” approach and will seek to
generate considerable synergies with ADK by capitalizing on the various
solutions-development functions of ADK Group companies.
The popularization of the Internet and mobile phones has altered
consumer behavior dramatically in recent years. The rapid growth of
broadband has facilitated high-speed consumer access to vast quantities
of information, as well as the simultaneous use of a full range of
Internet media. In this environment, ADK’s new online advertising agency
will position it to offer sophisticated, integrated marketing and
communications services that respond to clients’ needs in the
interactive media arena.
The enhancement of the ADK Group’s capabilities in high-growth online
agency services–notably in Internet and cross-media advertising–and the
sales activities of the new agency will facilitate the creation of a
business model that supports a flexible response to the rapid
amalgamation of digital communications and broadcast media. Accordingly,
this will remain a key component of the ADK Group’s growth strategy