_What happens around us?
11 / 08 . 2004
Tokyo, November 1, 2004 — Asatsu-DK Inc. (ADK;
President: Koichiro Naganuma) and Softcreate Co., Ltd. (Softcreate;
President: Masaru Hayashi) today announced the launch of -Site Meister”
developed jointly by the two companies under a collaborative agreement.
This all-in-one system ensures effective website design and operation.
As the Internet becomes a normal part of people’s daily lives, the role
of corporate websites have grown in importance, and the safe and smooth
operation of an effective website has become a key issue. ADK and
Softcreate have developed an integrated service, covering everything
from business consulting for website design to the development and
operation of fully secure online systems.
The newly developed Site Meister is a low-priced, high-value-added
system developed based on the combined experience of both companies.
ADK’s contribution is its website
design know-how based on its advertising expertise in 360-degree
communications involving mass and interactive media, as well as its
extensive experience in strategic planning. Softcreate provides its
formidable expertise in systems installation and
operation in the e-commerce field.
Site Meister provides powerful support to website operators. As a
unified management tool it allows timely transmission of daily content
at preset times, and compiles volumes of content into easy-to-understand
formats. It also enables operators to access real-time profiles of
registered customers and information for responding appropriately to
inquiries. In this way, Site Meister provides support for web promotions
and the development of effective marketing strategies.
The initial price is 2.9 million yen for the basic system, which can be
customized to meet specific user requirements. A 220,000 yen monthly fee
covers the use of data center servers, communication lines and
operation and maintenance. The plan is to deliver Site Meister to 15
companies in the first year.
Functional Overview of Site Meister
1. Content management
This function streamlines the process of updating website content and facilitates timely information transmission.
– Web pages can be created by arranging text and images in a simple, word-processor-like environment.
– A scheduling function allows operators to set the time and date of content uploads and removals.
– Content can be made subject to authorization prior to being uploaded.
2. Communication management
This function supports interactive communication with site visitors.
– User inquiries can be accepted via the website.
– Unified management of response status is performed when response to an inquiry is sent.
– The production of questionnaires, the compilation of results and their extraction are easily handled.
3. Customer relationship management
The system provides various functions for managing member information and utilizing that information effectively.
– The system allows attribute extraction of member information (attributes can be selected optionally).
– Opt-in e-mails can be sent directly to those members.
4. Marketing management
By compiling and analyzing site access information, the system allows
site effectiveness measurement and supports strategy formulation..
– Analysis of access to specific content can be performed.
– Summary reports and detailed reports of access data can be downloaded.
About Asatsu-DK Inc.
President : Koichiro Naganuma
Location: 13-1, Tsukiji 1-chome, Chuo-ku, Tokyo
Established: March 19, 1956
Capitalization: 37,581,360,000 yen
Employees: 1,925 (as of June 30, 2004)
Asatsu-DK offers a full range of comprehensive advertising services for
its clients, including advertisements in magazines, newspapers, radio,
television, and the internet; sales promotion, film, and direct mail;
and publication services.
About Softcreate Co., Ltd.
President : Masaru Hayashi
Location: 22-3, Shibuya 2-chome, Shibuya-ku, Tokyo
Established: August 8, 1969
Capitalization: 347,000,000 yen
Softcreate provides a full range of systems integration services,
including application products, development under consignment, general
market packages, network construction and maintenance, provision of IT
infrastructure and internet mail order services.
For further information, please contact:
Public Relations Room
Softcreate Co., Ltd.
Public Relations Manager