_What happens around us?
6 / 30 . 2003
Asatsu-DK Inc., (head office: Chuo-ku Tokyo, Koichiro Naganuma,
Representative Director and President, hereinafter “ADK”), Members
Ltd. (head office: Minato-ku Tokyo, Tadashi Kenmochi, Representative Director
and President, hereinafter “Members”) and AIP Bridge CORP. (head office:
Tokyo, hereinafter AIP Bridge) has joint-developed “GoldVISION Pro”,
system that datalizes e-marketing indexes for our clients’ needs from every aspect
in detail, grasping the performance of access users to the client’s website,
inspecting opportunity loss by checking which page they left the site on, and
measuring how many customers an Internet advertisement has drawn, etc., and will
launch the products in August.
“GoldVISION Pro” consists of three items: a basic analysis of the number
of visitors to the site, an analysis of records of people who visit and left
the sites on the pages concerned, and a measurement of the cost versus effect.
The cost for the advertisement posted in other corporation’s portal site etc.,
to attract customers to the site of our client’s corporation will be input in
advance according to the classification of media. It is set up in such a way
that the advertisement cost for per order will be calculated based on the number
of visitors to the page concerned and the order data of products sold through
the net and that campaign effect will be promptly grasped to be utilized for
improving the contents during the campaign. The system is structured to acquire
and analysis the access data running in the line between the client’s computer
and its server with apparatus, making it easier to operate than the former system
with the tag (signal) built in per page.
|• Contact for media
P.R. Room, Corporate Center
|• Contact for customers
Teruhiko Watanabe, Hiroya Sasa
Interactive Media Center