In today’s society, where the information environment is constantly changing, the consumer won’t take a second look if brand information is presented unilaterally. Unless individual consumers are made to feel that a brand is essential, as if it were a part of themselves, not only will they overlook a particular brand, but the brand’s life will be short-lived.In order to create engagement between a brand and the consumer, we believe that the consumer must experience first-hand a unique value that comes from meaningful interaction with the brand. There is a wide variety of scenarios where the consumer can experience a brand apart without actually using it. All points of contact between the consumer and a brand, which we call “touchpoints,” constitute an “experience.” These touchpoints include advertising idioms that resonate with the consumer, highly interactive websites, events that coincide with consumers’ interests, and exhaustive user support. If the “experience” is enjoyable, the consumer will surely come to favor the brand. Using all touchpoints across a full 360-degree spectrum, ADK provides communications services aimed at eliciting an enjoyable experience that only a particular brand can provide.