Some of the touchpoints we use have been developed in-house. For example, we have expanded our range of content to include a content distribution business, as well as content for overseas markets, musicals, movies, and events by drawing on our experience in the production of television programs. For locations where brands physical purchases take place, we engage in in-store solutions and the development of in-store media, and we have many years of experience in the fast-growing mail order and e-commerce markets.
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From Media Planners to Communication Channel Planners In light of changing consumer purchasing patterns, as well as the emergence of the so-called “triple media age” of dramatic progress in communication environments, advertising customers are demanding communication planning solutions that portray their brands most effectively and efficiently. In order to identify optimal “Experiential Points” that provide effective 360-degree communications services, ADK nurtures “communications channel planners” whose responsibilities transcend those of conventional media planners, who simply combine traditional mass-media. |
