HOME > News Release > 2007 > ADK launches ADK Dialog, Inc. to offer new "Dialog Marketing"services
August 16, 2007
Koichiro Naganuma
President and Group CEO
Asatsu-DK Inc.
Securities Code: 9747
Koichiro Naganuma
President and Group CEO
Asatsu-DK Inc.
Securities Code: 9747
ADK launches ADK Dialog, Inc.
to offer new
"Dialog Marketing"services.
Asatsu-DK Inc. (ADK) launches ADK
Dialog, Inc. (ADK Dialog), a 100%-owned subsidiary, to leverage its
360-degree communications program strategy in 2008.
ADK Dialog will start operations in January 2008, to offer new marketing solution services. These new services are enhanced direct marketing services created through the integration of traditional DRM (Direct Response Management) and CRM (Customer Relationship Management). While traditional DRM or CRM tends to focus on a one-to-one relationship between an advertiser and each of its customers, Dialog Marketing will help not only the advertiser and its clients, but also all other stakeholders connected with the brand, like suppliers and the sales force, to have direct multi-channel dialogs to establish and maintain lively and meaningful communications. As a result, Dialog Marketing will create common values among stakeholders towards the brand, thereby enhancing both business and brand value. The new Dialog Marketing approach also has a strategic value for the ADK group as it further enhances its powerful 360-degree communications program.
ADK Dialog will be created by amalgamating Motivation Marketing Inc. (MMI) and the DRM division of TRI Communication Inc. (TRI), both wholly owned subsidiaries of ADK. Mr. Seiji Kazama, Deputy Division Director of the Direct Communications Division of ADK will become the Chief Executive of ADK Dialog and lead synergy creation between ADK and ADK Dialog. The new company is capitalized at \ 80 million and will start with 30 employees. Gross billings for 2008 are forecast to be \ 1,800 million. There will be no material influence on ADK's consolidated results for 2007.
For further information, please contact:
ADK Dialog will start operations in January 2008, to offer new marketing solution services. These new services are enhanced direct marketing services created through the integration of traditional DRM (Direct Response Management) and CRM (Customer Relationship Management). While traditional DRM or CRM tends to focus on a one-to-one relationship between an advertiser and each of its customers, Dialog Marketing will help not only the advertiser and its clients, but also all other stakeholders connected with the brand, like suppliers and the sales force, to have direct multi-channel dialogs to establish and maintain lively and meaningful communications. As a result, Dialog Marketing will create common values among stakeholders towards the brand, thereby enhancing both business and brand value. The new Dialog Marketing approach also has a strategic value for the ADK group as it further enhances its powerful 360-degree communications program.
ADK Dialog will be created by amalgamating Motivation Marketing Inc. (MMI) and the DRM division of TRI Communication Inc. (TRI), both wholly owned subsidiaries of ADK. Mr. Seiji Kazama, Deputy Division Director of the Direct Communications Division of ADK will become the Chief Executive of ADK Dialog and lead synergy creation between ADK and ADK Dialog. The new company is capitalized at \ 80 million and will start with 30 employees. Gross billings for 2008 are forecast to be \ 1,800 million. There will be no material influence on ADK's consolidated results for 2007.
For further information, please contact:
Mr. Yajima or Mr. Todoroki
Corporate Communications Group
Tel: +81-3-3547-2003
ASATSU-DK INC.
URL: http://www.adk.jp/english/index.html
Corporate Communications Group
Tel: +81-3-3547-2003
ASATSU-DK INC.
URL: http://www.adk.jp/english/index.html
