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News Release

Conversion to Exclusive Ownership, Capital Increase and Change of Name for ADK Subsidiary in Shanghai, China

On December 6, 2006, Asatsu-DK Inc. (ADK) acquired a 30.6% stake in Shanghai Dai-Ichi Kikaku Fortune Advertising Co., Ltd., from ADK's Chinese partner, Shanghai Fortune Advertising Co., LTD., converting Shanghai Dai-Ichi Kikaku Fortune Advertising to a wholly owned subsidiary of ADK.
 
In addition, on January 1, 2007, ADK will add US$2.9 million in capital, raising the subsidiary's capitalization to US$3.4 million. At that time, company's name will change to ASATSU Century (Shanghai) Advertising Co., Ltd.

The conversion to exclusive ownership is designed to enhance the managerial freedom of the company. This move, coupled with a capital increase, will position the company to respond more swiftly and flexibly in response to the needs of client corporations developing in Chinese advertising market.


Outline of ASATSU Century (Shanghai) Advertising Co., Ltd.

Location: 9F Yongxin Mansion, No.887, Huaihai Zhong Lu, Shanghai, 200020, China
Establishment: December 6, 2006
(Shanghai Dai-Ichi Kikaku Fortune Advertising Co., Ltd. established April 8, 1996)
Capital: US$3,400,000
Ownership: 100% owned by ASATSU-DK INC.
Chairman: Masao Inagaki
Employees: 90
Operations: Advertising, sales promotion and various other communications services


Contact:
Yajima, Todoroki
Corporate Communications Group
Phone: +81-3-3547-2003

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