HOME > News Release > 2004 > Asatsu-DK Acquires the Exclusive Sales Rights of Global Arts Event for Regional Revitalization in Japan
December 20, 2004
Asatsu-DK Acquires the Exclusive Sales Rights of Global Arts Event for Regional Revitalization in Japan
Asatsu-DK Inc. signed an agreement with CowParade
Holdings (Connecticut,
U.S.) in September 2004 for the exclusive sales rights for the
CowParade, an regional revitalization arts events, in Japan and Asian
region including China.
CowParade is a public arts event that aims to attract visitors to areas by providing life-sized unpainted cow objects (Cow Shapes) to artists to paint in any way that they wish, which are then displayed on the streets. Furthermore, these Cow Shapes are auctioned at the end of the event and the proceeds will be returned to the community as general funds for regional revitalization.
From Chicago to such cities as London and Stockholm, CowParade has been held in cities in seven different countries to date, and is scheduled to be held in Barcelona and Sao Paulo, among other cities, next year.
ADK held a CowParade in Japan in the Marunouchi district in September 2003 that was acclaimed for attracting eminent artists such as Katsuhiko Hibino. This led to CowParade Holdings seeking to sign this agreement with ADK as its sales partner for the Japan and Asian regions.
ADK intends to proactively take advantage of the CowParade sales rights to acquire accounts from local governments and real estate firms who have a great need for regional revitalization.
CowParade is a public arts event that aims to attract visitors to areas by providing life-sized unpainted cow objects (Cow Shapes) to artists to paint in any way that they wish, which are then displayed on the streets. Furthermore, these Cow Shapes are auctioned at the end of the event and the proceeds will be returned to the community as general funds for regional revitalization.
From Chicago to such cities as London and Stockholm, CowParade has been held in cities in seven different countries to date, and is scheduled to be held in Barcelona and Sao Paulo, among other cities, next year.
ADK held a CowParade in Japan in the Marunouchi district in September 2003 that was acclaimed for attracting eminent artists such as Katsuhiko Hibino. This led to CowParade Holdings seeking to sign this agreement with ADK as its sales partner for the Japan and Asian regions.
ADK intends to proactively take advantage of the CowParade sales rights to acquire accounts from local governments and real estate firms who have a great need for regional revitalization.
