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News Release

ADK Has Developed Mobile Internet Research System Adopting Mobile Java Application
-Commencement of true mobile research in "Mobile KNOTs" Business-

Tokyo-headquartered Asatsu-DK Inc. (ADK; President & Group COO, Koichiro Naganuma) has developed a mobile version of "KNOTs", Internet-based research system developed and run by ADK since 1997. ADK will start the mobile Internet research business under the name of "Mobile KNOTs" from February 2003.

The first introduction of Java application into a system for continuous research
ADK has worked toward overcoming the various challenges and problems that conventional "mobile research" had, as well as providing our customers with an original menu which fully utilizes mobility and readiness of mobile phones, and has introduced Java application into "Mobile KNOTs" as its method. In this system, once a panelist downloads the Java application, "Research Appli" (Patent pending), to his/her mobile phone, "Research Appli" will automatically start checking if there is any survey request at regular intervals. This enables the system to surely inform the panelist about the survey request, without having e-mail survey requests as any conventional "mobile research" does, nor without panelist's losing a chance to participate the survey due to consequences such as e-mail address change or e-mail delivery delay. Furthermore, a response to the questionnaire from an out-of-the-range area is made possible because Internet connection is not required during the response, which was conventionally impossible. For the first time in the world, the system is made available, that the once-downloaded "Research Appli" can be repeatedly utilized by panelists for research in "Mobile KNOTs".

ADK's unique "Research Appli" utilizing the mobile Java function of "Mobile KNOTs" will make it possible to provide the true mobile research that can catch (research on) living people's behavior and emotions more accurately and promptly as up-to-date and direct information without relying on memories; "always carrying" (for spotting respondents anytime), "on the spot"(for spotting respondents anywhere) "not effected by connection status" (for not losing its research timing).