Non-consolidated Billings of ASATSU-DK Inc.(2010) (New business category)

		Total from January to December 2011
	Billings(Millions of yen)	Year-on-Year Rate(%)
Total	305,759	98.3
Magazine Newspaper Television Radio Digital Media OOH Media Marketing and Promotion Creative Others	15,576 21,202 144,882 2,866 8,913 8,712 58,715 36,763 8,129	92.4 98.0 96.7 96.6 114.9 105.8 95.9 103.8 115.2

	January		February		March
	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)
Total	18,869	89.9	19,306	82.1	35,272	93.2
Magazine Newspaper Television Radio Digital Media OOH Media Marketing and Promotion Creative Others	678 1,225 10,343 197 608 417 2,713 2,251 433	76.9 84.4 92.9 90.0 87.2 65.7 79.9 109.9 83.4	1,034 1,408 9,773 241 722 440 3,260 1,914 509	70.8 85.0 85.0 108.4 115.3 89.2 79.9 66.4 88.8	1,847 2,767 12,919 287 885 1,099 9,249 5,097 1,117	83.3 116.8 86.3 93.2 92.6 116.8 90.3 102.8 126.9

	April		May		June
	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)
Total	25,090	95.7	22,539	96.0	29,611	106.1
Magazine Newspaper Television Radio Digital Media OOH Media Marketing and Promotion Creative Others	1,411 1,771 13,389 187 595 1,160 3,109 3,040 425	90.0 115.2 96.4 83.4 92.0 105.7 83.9 102.2 74.3	1,242 1,870 11,547 205 488 549 3,876 2,332 425	89.9 104.0 92.4 85.4 98.3 85.0 102.7 108.8 85.6	1,411 2,222 12,566 233 748 951 7,102 3,668 707	99.0 95.2 94.9 91.4 99.4 174.9 116.6 126.9 197.6

	July		August		September
	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)
Total	22,263	94.4	21,505	102.1	26,488	93.9
Magazine Newspaper Television Radio Digital Media OOH Media Marketing and Promotion Creative Others	1,029 1,426 11,923 230 650 569 3,761 2,192 480	91.1 73.8 97.5 96.0 122.4 83.1 90.5 108.5 74.0	1,088 1,154 10,875 225 842 434 3,825 2,315 744	103.9 77.3 110.7 88.7 157.2 94.4 92.8 83.0 137.7	1,637 1,649 10,506 226 883 1,084 5,790 3,604 1,106	102.1 111.0 98.8 76.6 133.9 141.5 78.1 79.4 139.1

		October		November		December
	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)	Billings (Millions of yen)	Year-on-Year Rate(%)
Total	25,228	97.7	30,467	123.6	29,117	105.0
Magazine Newspaper Television Radio Digital Media OOH Media Marketing and Promotion Creative Others	1,440 1,670 12,910 216 689 639 3,693 3,635 331	92.4 92.3 96.7 82.6 112.8 86.8 94.2 119.0 65.1	1,489 2,404 14,708 345 877 650 6,142 2,877 971	110.4 128.5 109.4 161.0 159.6 110.6 156.4 140.1 148.9	1,264 1,631 13,418 268 920 713 6,191 3,833 875	102.1 86.0 102.8 117.2 132.6 111.6 96.5 125.7 172.3

• * New business category classification from August, 2010.
• * Billings smaller than one million yen have been rounded off, creating a difference between monthly billings and cumulative billings.
• * "Television" includes time, spot and contents business.
• * "Digital Media" includes internet and mobile media. Digital Solution business such as web creation is included in "Marketing and Promotion".
• * "OOH(Out of Home)Media" includes transit advertising, outdoor advertising and newspaper inserts etc.
• * "Marketing and Promotion" includes marketing, communicasions planning, sales promotion, event, PR, EXPO related business, and digital solution business."