As a member of the Japanese advertising industry, ADK has always been a trendsetter and looked to overseas markets for opportunities to grow. We anticipated the expansion of Asian advertising markets and led the way by establishing a presence in China and other parts of the region.With a view to full-scale globalization, in 1998 we formed a strategic alliance with WPP Group after working with some of the world’s mega-agencies.Through this alliance, we have established a global network that has enabled us to build a worldwide ADK service network,introduce the most advanced marketing and communications techniques from around the world, and leverage a wide array of global resources. At the same time, we nurture personnel with superior skills in global business by drawing on our abundant overseas resources and international business experience.
