In the Japanese advertising industry, ADK has always been a trendsetter and looked to overseas markets for opportunities to grow. We anticipated the growth of Asian advertising markets and led the way by establishing a presence in China and other parts of Asia.

We also foresaw the effects of globalization. In 1998, after working with some of the world's mega-agencies, we formed a strategic alliance with WPP Group plc.

We see international alliances as playing a key role in helping us serve our clients more effectively.

Through these alliances, we can build a worldwide ADK service network, introducing the most advanced marketing and communications techniques from around the world, and leveraging a wide array of global advertising and branding resources.

We already work closely with a variety of specialist agencies within WPP to share know-how, and have set up intra-group teams to develop and deliver optimalcreative solutions to meet client needs.

Through our experience in collaborating with major global agencies, we have developed a solid base of personnel at ADK with strong capabilities in the global business arena.

In 2005, we established ADK University as an educational institution to instill the latest communications techniques and the ability to utilize state-of-the-art technology. Our aim is to provide the highest global communications services.