At ADK, we use Experiential-Point Management to identify and manage the most effective media touchpoints for a particular brand, within an integrated, cross-media approach.

Touchpoints may include a wide variety of media-television, the internet, outdoor, POP and many others. For mass media, where efficiency is a key criterion, ADK uses its own proprietary system for optimal media allocation.

Based on the situation and attributes of an individual brand and its product category, we formulate a communications plan that combines the most effective media touchpoints.

We have conducted research into the influence played by each media touchpoint on purchasing behavior and brand experience, and based on this data we are developing creative media with high entertainment value that is capable of triggering a strong word-of-mouth response.