As the importance of the Web and mobile media continues to rise, ADK is taking up the challenge by leveraging a wide array of digital media platforms and technologies.

Over the past few years, many consumers have embraced the Web as a means of seeking out and exchanging information before they make purchasing decisions. They can readily compare prices and product specifications as well as discover other consumers' opinions of a product by reading blogs and participating in online forums. Many consumers are turning to digital media as their exclusive source of pre-purchase information. This trend is also leading to the rapid expansion of e-commerce.

ADK recognizes that communications services provided in the area of digital media-based direct marketing represents a huge potential source of new business.

We are building a one-stop shop to meet our clients' total needs in the interactive business arena-from the strategic planning phase of direct communication utilizing digital media to the production of creative materials and customer relationship management(CRM) strategies, to e-business development, system solutions, and Web site development and operation.

We have seen the emergence of interactive agencies specializing in digital media strategies at major North American and European advertising groups. ADK aims to be one of the leading agencies in the area of digital media by developing a full lineup of interactive communications services.