The ADK definition of "content" is creative output or activity that has some intrinsic value and is transmitted to an audience via media or touchpoints.

ADK utilizes numerous content types, including anime characters, cultural events and sports, across a broad range of content businesses. These include not only advertising and sales promotion-related spheres, but also such areas as program sales, merchandising, video and music sales, and event management. Particularly in the anime content business, we have accumulated more than 40 years of experience in content creation and management, a record unrivaled by any other agency.

Since planning the successful Eight Man anime TV series in 1963, we have been closely involved in countless other projects, including such big names as Doraemon and Crayon Shin-chan. With original anime TV audiences of the 1960's now in their 40's and 50's, the anime market has outgrown its children-only niche to span three generations of anime fans.

In recent years, Japan's anime culture has grown to become a worldwide phenomenon,symbolized by such U.S. box office hits as Yu-Gi-Oh! The Movie. With the anime content market expanding across generational and geographic boundaries, we are well positioned to leverage a rich selection of content attractive to a wide range of audiences. Our content strategy means we are able to provide even more effective 360-degree communications.